Hit Exchange - The ACA's of Splash Page Design

If you are using traffic exchanges, the best thing you can do for any online campaign is to create a splash page, tailor made for the specific product or program. Let's face it, splash pages work and get great results, but out of a dozen splash pages I see while surfing, only about 4 to 5 of them really grab my attention.

The following is a small tutorial on what I consider to be key points to building very effective pages.

Rule number 1 - You need to grab the viewers attention immediately! There is only a few seconds that your page has to make a lasting impressions and to get the most attention, you need to capture the viewer's eyes right away. This is done by two ways, the first is a 'stop them dead in the their tracks' headline. It can be funny, it can be bold but the important thing is that it's memorable. The next thing to add is an eye catching graphic. Whether it be a logo or a funny graphic you found online, this needs to go hand in hand with your headline. Let them both feed off each other to create an intro so powerful, people have to stop and look.

Rule number 2 - Do not bore your readers to death! Keep your splash page's ad copy to the MAXIMUM of one paragraph. What should you put in these 3 to 4 sentences? Simple, to the point copy that creates curiosity and outlines major features of the site you wish to promote. Again, the idea behind splash pages is to get people interested, DON'T TRY TO SELL THEM! This is very important, because if you try to sell your viewer, trust me, 15 seconds is not enough time to do so. Get them curious about your site and then let your ad copy on the main site do the selling. Rule of thumb, splash pages are to get people interested, not to do the selling.

And finally Rule number 3 - Always request an action! It does not matter how impressive your headline, graphic and copy are, without telling your viewer exactly what you want them to do, you have wasted an otherwise perfect splash page. Whether it be to click and open a new window, fill out a form (e-mail capture) or bookmark a site, you must tell the viewer exactly what you want them to do. Keep it simple, and right to the point!

Those are my three rules for the perfect splash page. I call them the A.C.A.'s of splash page design. Grab their 'Attention', create 'Curiosity' and then request 'Action'!

Have fun with your designs and if you ever need any help with splash pages, you can always check out http://www.hitexchange101.com/howto.html for more information on this and other great traffic exchange tips!

Copyright 2004-2006 - Article provided by Jon Olson of HitExchange101.com


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The Rome Factor

Bigger! Better! Faster! I want it now! I want millions!

That seems to be the popular thought process of the majority of people that join this business. I do not know who to point the finger at, maybe even myself because I have fallen victim to the lies and hype so many times before but why must we keep feeding these beasts?

Let's put it this way, success is NOT achieved in this business by jumping ship every 2 weeks. I call it slot machine marketing, and the 'guru's' call it their meal ticket. Folks, it takes time to build a business. Whether it's online, offline or elsewhere, real results are not measured by how quick you get in on a new matrix. It's not determined how many people you refer to a program in a week. It takes time and effort!

I get e-mails every week from people that are fed up with a business after only a month or two of promoting it? Let's be honest, what REAL business can you name that has put the owners into profit after only 2 months of work? What about the months of planning before the program was launched? What about the endless hours of programming? Marketing? Analysis? Not to mention the money! It does not happen overnight.

I urge you to rethink joining that brand new matrix that got released last week. Or that wonderful auto surf that promises millions from simply 're-investing'...Take your time! Build the ground work for a successful business model. If you are involved in an affiliate program, get involved in it and see what you can do to help out. Just don't jump ship when things get rough.

I hate using 'popular sayings' but this one is so true...Rome was not built in a day! And neither should your online business.

Copyright 2004-2006 - Article provided by Jon Olson of HitExchange101.com




Copyright 2004-2006 HitExchange101.com
E-Mail - jon@hitexchangenews.com Phone - 306 - 374 - 6314

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